Four Ways Publishers Can Best Leverage Native Advertising

+-*If you’re using native advertising to monetize your site – i.e., advertising as content or articles designed to integrate seamlessly within a website – make sure you’re utilizing the right tools and resources provided by your native partner. When used wisely, native ads will deliver higher CPM’s than traditional banners, especially on mobile devices. In fact, a recent study showed that native ad click through rates from desktop computers were a respectable 0.15% but over 1% for native-mobile ads[1]. That being said, here are four tips to better monitor, evaluate and tweak your native advertising program for success! #1 – … Continue reading Four Ways Publishers Can Best Leverage Native Advertising

The Fastest Way to Get Your Ads Up and Running

+-*If you’re having trouble getting engagement from your native content advertising, it’s worth taking a hard look at the headlines you’re using. Other than a captivating image, the most important way to get engagement (and click-throughs) with your native advertising is the headline. It’s true that headline creation can be an art form in itself, but regardless of whether you use a copy-writer or not, your headlines should not include spelling errors, excessive punctuation or outrageous claims. With over 10 years of experience, we’ve seen our fair share of headlines. Here are some common mistakes advertisers make and tips on … Continue reading The Fastest Way to Get Your Ads Up and Running