Category Archives: Recommended Reading

Four Ways Publishers Can Best Leverage Native Advertising

-+*If you’re using native advertising to monetize your site – i.e., advertising as content or articles designed to integrate seamlessly within a website – make sure you’re utilizing the right tools and resources provided by your native partner. When used wisely, native ads will deliver higher CPM’s than traditional banners, especially on mobile devices. In fact, a recent study showed that native ad click through rates from desktop computers were a respectable 0.15% but over 1% for native-mobile ads[1]. That being said, here are four tips to better monitor, evaluate and tweak your native advertising program for success! #1 – … Continue reading Four Ways Publishers Can Best Leverage Native Advertising